LIFE START Designed specifically for infants, toddlers, and expecting mothers. LIFE START contains the Bifidobacterium infantis, the most beneficial bacteria predominant in healthy infants. If born by Caesarian Section, we do not receive this initial boost of important beneficial bacteria. Each serving of LIFE START provides a minimum of 1 billion Bifidobacterium infantis, NLS super strain. This product can be taken from the first day. For the infant, mix 1/4 tsp. (.5 gram) with non-chlorinated water or breast milk into a smooth thin paste. Administer using a clean fingertip or apply to breast nipple and let the infant suckle. For toddlers mix it in water, non-acidic juice (e.g. apple, grape), apple sauce or yogurt. Contains Dairy (cow's milk). Do not use if allergic to Dairy. Try LIFE START®2 for a goat's milk version. BIFIDO FACTOR® is also available as a dairy free support for your baby. Natren LIFE START dairy powder gives infants and toddlers the best start in life.* LIFE START offers your baby a foundation for life-long great health* 100% potency guaranteed through the printed expiration date.*