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This 100% organic coffee was grown and handpicked honoring the principles of environmentally-friendly agriculture. It's a balanced coffee whose flavor resembles the region's tropical rainforests. Each Juan Valdez? Coffee is the result of the work and commitment of more than 500,000 coffee growers and their families. With your purchase, you are directly contributing to the improvement of their living conditions; a percentage of the sales from the Juan Valdez? brand is reinvested in the well-being of the growers.